IResearch network news few days ago, Zynga, the online gaming company insiders said the company will launch promotional services for other developers, and weaken the dependence of developers on the Face book platform. Through new services, other game developers will be able to sell their products to the Zynga platform and independent portal.
Just completed in December last year, the market is currently looking for new revenue sources. Services sold to other developers, Zynga can reduce its dependence on Facebook. Previously, Facebook selling products accounted for about 90% of the sales of Zynga. Market research organization Robert.W.Baird & Co. analyst Colin Sebastian said, "Zynga, any attempt to income diversification are positive. Become a distributor, Zynga to emulate the way traversed by the EA. Over time, Zynga, the distribution business may become the main drive sales, of course, it also depends on its degree of control on the market, analysts said. "In the next few years, this will be its $ 500 million in revenue opportunities. With Zynga Game Card online this game is for you to enjoy.
The insider said, Zynga, a service platform does not exclude the Facebook developers, Facebook credit card use by all developers, and used to sell virtual products and Zynga games, participating developers will continue to pay a certain percentage of sales to Facebook amount. Currently, Zynga has about 246 million users, operates in the six most popular of the seven games on the Facebook platform. In October last year, Zynga launched a new service, called "Z Project" This project is part of the grand strategy of the enterprise, aimed at establishing a direct relationship with customers, these customers on the website or mobile platform. Players can Buy Zynga Game Card to have a try of this game.
But even so, Zynga, the current share price is still higher than the $ 10 in December of last year's initial public offering price. Clearly, investors love Zynga, because of the close link between the latter and Facebook. Facebook on February 1 this year formally submitted its initial public prospectus. The company from Zynga's revenue accounted for 12% of the total revenue in 2011, approximately $ 445 million. With Zynga Game Card you can enjoy different communication ways.
Investment Corporation at Cowen & Co. Doug Cruz, Doug Cruets, some analysts said, Zynga, Facebook business growth rate is not fast, and mobile services is still relatively low share in the competitive market context. Cruz had said that investors recently released report, "For a company to compete in the low threshold of entry-level business, why investors use 50 times to 60 times earnings to invest in?" the high price-earnings ratio of Zynga in stark contrast, Electronic Arts, the current dynamic is only 15 times earnings. The analyst also said, "Zynga, not Google, Apple or Facebook, it's just a game company, but does not have its own platform."
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